Jake’s instagram @jakerosenberg follows his travels and shoots all over the world.
It’s the morning after the Burberry show when Jake Rosenberg arrives at our office in Pimlico, so we’re all feeling a little worse for wear. The co-founder of The Coveteur is fresh faced and relaxed in dark pants and a white tee – he’s upbeat having just come from a fitness shoot and chats easily while eating granola by the handful from a jar.
“I was on a shoot when someone asked exactly what the site was and I thought finally, I actually have something to show someone who asks this question, and when I went online the site was down -over capacity.”
The Coveteur launched back in 2011, beginning as a passion project aimed at exploring the closets of influential people in fashion. Jake relays how the site crashed when it first launched, “I was on a shoot when someone asked exactly what the site was and I thought finally, I actually have something to show someone who asks this question, and when I went online the site was down -over capacity.”
Since then the business has expanded to include fashion, beauty, health and wellness, travel and food as well as creative direction, consulting and a production house for photography and video content, making it a multi-media company that does a lot more than create and publish content online. The Coveteur is also working directly with luxury brands to help them meet the digital content demands of the Instagram, post-print fashion era.
He jumps between pulling books off the bookshelf in my office – particularly taken with one volume that has a beautiful ribbon attached to it – and snapping the product laid out on my marble desk. We share stories about the work we’ve each put into our own books (The Coveteur has a coffee table book coming out later in the year) and I listen to him describe the differences between shooting Oprah and Katie Holmes.
- What is the first thing you do in the morning?
Open the curtains to let the light in.
- Can you tell us your three essential bathroom products?
My electric toothbrush, Old Spice Fresh Scent Deodorant, Lancer Method Face wash
- What are you watching at the moment?
Whatever movies are on the plane – on repeat!
- What are you reading at the moment?
A walk in the woods
- What are you listening to at the moment?
Neil Young – Harvest Moon – Most of the time
- What is your favorite city for eating out?
Toronto – My backyard BBQ!
- Breakfast usually consists of….
Avocado, two poached eggs and toast – sometimes bacon – definitely coffee!
- If you have to grab lunch on the go it is…
If I am feeling healthy, a salad, if I drank a lot the night before – a slice of pepperoni pizza or a meatball sub.
- What is your guilty pleasure?
Movie theatre popcornnnnnn
- Tell me something nobody knows about you?
On my birthday I always try to find somewhere new to go hiking or paddling where I can live in my tent. Either high up in the mountains, in the sierras, the fjords of Iceland or wherever I feel like at the last minute.