Ageless Beauty: BeautyMart’s Anna-Marie Solowij

Age is just a number; when it comes to the modern beauty market, at least. In my latest YouTube video I sit down with beauty legend and long-time friend Anna-Marie Solowij, whose CV includes the likes of Vogue, Elle and Marie-Claire, not to mention her BeautyMart empire…

Image Credit @ Instagram Beauty Mart

Anna-Marie Solowij and I have been friends for a really long time; we’ve worked together since the early days of our careers, mine in makeup and hers in fashion and beauty editorial. For the latest in my ‘How We Met’ YouTube series, I reminisce with Anna-Marie about some of our first jobs together, and also about how she launched her hugely successful BeautyMart business.

Something that cropped up in our conversation (you can watch the full video below, and subscribe to my channel here) got me thinking about the trend for ageless beauty. As I get older, I’ve realised that my tastes for beauty products and makeup trends don’t change, they simply diversify. I have space in my collection and personal regime for more products, not less.

‘It’s so not about ages any more. It’s about attitude and style’

Anna-Marie Solowij

Image Credit @ Anna MacCormick

Whether it’s teenagers using Elizabeth Arden 8 Hour Cream (which Anna-Marie says her 92-year-old mother uses) or little old ladies splashing on Winky Lux’s Glitter Balm, it’s a matter of how a product makes you feel, rather than what age category you slot into. With that in mind I thought I’d pick out five age-defying products from BeautyMart’s current edit, that are suitable for all ages, genders, styles and attitudes.

Ageless Beauty: The BeautyMart Edit

Elizabeth Arden 8 Hour Cream

ByBi Babe Balm

DHC Deep Cleansing Oil

Jillian Dempsey Kohl Eyeliner

Hair By Sam McKnight Cool Girl

Watch my chat with Anna-Marie in full, below. And stay tuned for my next video next Friday… Thanks for watching!

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