Anna-Marie Solowij and I have been friends for a really long time; we’ve worked together since the early days of our careers, mine in makeup and hers in fashion and beauty editorial. For the latest in my ‘How We Met’ YouTube series, I reminisce with Anna-Marie about some of our first jobs together, and also about how she launched her hugely successful BeautyMart business.
Something that cropped up in our conversation (you can watch the full video below, and subscribe to my channel here) got me thinking about the trend for ageless beauty. As I get older, I’ve realised that my tastes for beauty products and makeup trends don’t change, they simply diversify. I have space in my collection and personal regime for more products, not less.
‘It’s so not about ages any more. It’s about attitude and style’
Whether it’s teenagers using Elizabeth Arden 8 Hour Cream (which Anna-Marie says her 92-year-old mother uses) or little old ladies splashing on Winky Lux’s Glitter Balm, it’s a matter of how a product makes you feel, rather than what age category you slot into. With that in mind I thought I’d pick out five age-defying products from BeautyMart’s current edit, that are suitable for all ages, genders, styles and attitudes.