One of the things I love most about makeup, and beauty in general, is the accessibility of it as an art form. While fashion can sometimes feel exclusive with its designer price points, there’s something for everyone in the makeup world, with such a huge choice of brands and products on the market, and so many avenues to explore.
Whatever your budget, there will be something out there that’s perfect for you, and even the tightest budget can stretch to the occasional luxury purchase, be that a Chanel lipstick or a Burberry Fresh Glow Foundation to make your beauty bag feel extra special. But it’s also the huge choice of affordable beauty brands that makes it so much fun, because you can afford to experiment with your look and pack your makeup bag with a host of colours and textures to allow you to get creative. I’m always being asked about my favourite bargain beauty buys and high street brands, so I thought I’d share a few of the best affordable makeup options out there right now for you!
5 Bargain Beauty Heroes I Love
Max Factor Velvet Mattes Lipstick
As I’m the Creative Director at Max Factor, you can expect to see more and more of my reformulations in their collections, and more and more of the high street staples in my kit! They already have some really great affordable products, including the Velvet Mattes Lipstick.
Glossier Boy Brow
Glossier have a host of affordable makeup products that I love, including their cloud paint and their iconic Boy Brow, which I use time and time again as a quick fix for fuller brows.
3ina The Waterproof Definition Mascara
Cruelty-free and affordable makeup brand 3ina has loads of great products, and this waterproof mascara is one of my personal daily essentials. My friend, model Maddi Waterhouse uses a lot of their products, too.
Nyx Born to Glow Liquid Illuminator
Nyx products are really, really low, but they have some absolute gems in their line, including their pigment primers and their liquid illuminator, which can be used as a highlighter, or mixed with your foundation for an all-over glow.
Zoeva Brushes
Makeup brushes can be unbelievably expensive. I’m talking in the hundreds for really high quality, professional brushes. Obviously, with how much I rely on my tools, I stock my kit with dozens of brushes of all shapes and sizes, from a collection of my favourite brands. When it comes to keeping costs low, I’ve always been impressed with Zoeva’s brush range, particularly their sets, which cover all the basics.
Max Factor Masterpiece Waterproof Mascara
This is one of my favourite mascaras, and one you’ll not only find in my work kit, but in my personal beauty bag, too. It not only gives great, full lashes, but it lasts all day.
ColourPop No Filter Matte Foundation
If you struggle to find the perfect foundation shade match, check out this oil-free, matte foundation from colour pop, which is not only hugely affordable, it comes in 42 shades so you’re sure to find your perfect match. Check out my round-up of the best foundation shade ranges for more ideas.
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