Veganuary: Vegan Beauty Brands I Love

At this time of year, lots of people give up all animal products to give Veganuary a try, and go vegan for a month. Don’t forget to include your beauty regime in your cruelty-free lifestyle (it’s harder than you’d think!). To help you on your way, I’ve listed some of my favourite vegan beauty brands…

Image Credit @ Cuneyt Akeroglu for Vogue China

Living a vegan lifestyle can be challenging. There are animal products in all sorts of things that you wouldn’t expect, and this includes makeup and beauty products. So, if you’re on the hunt for vegan beauty brands and the best vegan makeup and beauty products, I’m here to make life a little easier (hopefully). I’m always keen to find new sustainable, eco-friendly and cruelty-free brands to add to my collection, (read my round-up of the best sustainable beauty brands, here) and these are some of the best I’ve come across. Feel free to message me on Facebook or Instagram and share your favourites, too!



Aside from their shaving brushes, everything Aesop produces and sells is vegan and cruelty-free. They have a host of amazing skincare and body products, I always know I’m going to like a place if they have an Aesop handwash in the loo! Some of my favourites are the A Rose by Any Other Name Body Cleanser and the In Two Minds Facial Cleanser, which is great for combination skin.

Susanne Kaufmann

I love Susanne Kaufmann’s bath and body products, and most of them are produced with purely plant-based ingredients. If you love a bath (read my guide to the perfect bath here) you’ll love her iconic Oil Bath For The Senses.


Pur has upwards of 60 products on its vegan-friendly list, with plenty of options that are good enough for me to want in my kit. I really like the Bare It All Foundation, which can be worn super-sheer for a natural look or layered up for full coverage, and the Lip Lure Hydrating Lip Lacquer.

Too Faced

Too Faced includes a host of vegan products to pick from. They have a full list on their website, but my favourites include Primed and Peachy tinted balm and Better Than Sex Mascara. This mascara is great for layering up for real show-stopping glamorous lashes.


If you thought vegan-friendly brands would all be beige and boring, think again. I love the Spectrum vegan-friendly brushes as an alternative to animal-hair tools. With a full range of shapes, styles and sizes available from flat blenders to ‘fluffy pencils’, choose from rainbow brights or minimal marbled collections. My favourite is the ‘pearly queen bomb shell’.


Known for their organic skincare, Odylique have a host of vegan-friendly products available, which are flagged on the website to make life easier. Nearly all products are certified organic, and hero products include their Spot-On Serum which is great for fighting break-outs and blemishes.

Maria Nila

Fans of this vegan haircare brand include Emma Watson (and me!). Maria Nila are eco-friendly and free from animal testing, and the products are great for every hair type, too. Check out their hair masks for a real treat for tresses.


PHB Ethical Beauty has won a host of awards for its ethical, handmade vegan-friendly products. You’ll find that powders and blushers are some of the hardest vegan-friendly makeup products to come across, so PHB’s pressed mineral blushers are definitely worth checking out.

Dr Hauschka

While Dr Hauschka is not a completely vegan-friendly brand, it has a host of animal-product-free products in its collections. I really like the Clarifying Clay Mask  for a really deep cleanse of skin, and the Lemon Lemongrass Vitalising Body Oil for a rejuvenating skin treat.


Not only is this haircare line vegan-friendly, it sources its ingredients from the virgin rainforest, working with the indigenous people in the area and ensuring the natural environment isn’t negatively impacted in the process. I love the classic shampoo.

Discover new brands and products

If you’re thinking of giving vegan life a go, it might be worth signing up to The Vegan Life’s discovery boxes, which come in lifestyle or beauty options and contain a mix of vegan-friendly options each month.

READ NEXT: Back to Basics; Clean Skin  | The Best Vegan Makeup Essentials

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