Serums are a great in-between product to add to your regime between cleansing/toning and moisturising. But what are they exactly? A beauty serum is a skincare product specifically designed to deliver ingredients directly to your skin. It’s made up of smaller molecules to allow for deeper penetration, which is why they’re often recommended as an anti-ageing skincare solution to target wrinkles and fine lines. You should still finish your regime with a moisturiser though, because not only will this further hydrate your skin, it will create a barrier to keep the moisture in (and the bad stuff out!).

It’s also worth mentioning that the line between serums and face oils is becoming increasingly blurred as oils grow in popularity – traditional serums are water-based, but again, you should find an option that works for your skin. But oil-based serums should go on after the moisturiser, because the molecules are of the bigger, barrier-forming variety. Personally, I use a serum every night before bed before my face cream, and because my skin is quite dry, I really notice a difference if I skip it! Ready to give one a try for yourself?
(For more info on moisturising, check out my 3-step moisturise post)

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To help guide you, here’s my guide to the best serums…

Sarah Chapman Skinesis Intense Hydrating Booster

Part of my personal skincare regime, this moisturising serum contains a powerful cocktail of ingredients and leaves skin looking and feeling smoother and softer.

The Ordinary Buffet

This hugely popular ‘budget’ beauty range has a really simple range of ingredient-focused skincare options, including this one, an all-in-one anti-ageing blend with hyaluronic acid and Matrixyl 3000.

Algenist Genius Liquid Collagen

A pre-serum-serum, this anti-ageing liquid collagen product is a potent mix of Vitamin E and Omega 3, 6 and 9.

JOELLE CIOCCO DETOX SERUM

This brightening, detoxifying serum is a good option for the morning to use under makeup to help protect against free radicals.

READ NEXT: Best Eye Creams | Best Moisturisers 

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