Burberry Campaign: Art and Individuality

Burberry's new season campaign launched earlier this week, a patchwork collection of everything at the core of their heritage and a celebration of creativity...

Image Credit @ Burberry

Burberry’s new A/W 16 campaign, starring Edie Campbell and Callum Turner features photographic portraits by Mario Testino, and for the first time, original artwork by British artist, Luke Edward Hall.

“I love the human element of the drawings onto the photographs. In this digital world we are living, the softness and handmade feeling adds something intimate. ”

Mario Testino

Image Credit @ Burberry

It was a joy to do the makeup for the campaign. The collection itself mixes a patchwork of patterns and textures – combining snakeskin, suedes and sequins with heritage Burberry check fabric and classic military inspired shapes from the brand. The makeup was inspired by the graphic sequin embroidery and colours of the collection, but I gave Edie a rock and roll twist with a dark smudgy liner look, adding Burberry’s new Shimmer Dust Loose Glitter which is set to launch in August.

Burberry teamed up with 26 year old British Artist, Luke Edward Hall who created a series of still life illustrations, using watercolour, chalk, oil pastels and acrylics to capture the colours, patterns and textures of the collection. The artwork created by Luke for the campaign will be on display in Burberry’s Regent Street store from 11th June until the end of the month.

“Luke is a great talent and it has been wonderful working and collaborating with him on our campaign. His beautiful illustrations next to Mario’s powerful photographs capture the artisanal spirit of the collection.”

Christopher Bailey, Burberry Chief Creative and Chief Executive Officer

Luke describes his style as “very romantic and nostalgic”, each piece is a one off and has its own distinctive style – marrying perfectly with the feel of the collection itself. Take the new season Patchwork bag (which sold out of its Runway Made to Order allocation in only a week!); no two bags are the same. Each bag is named after a different British village, street or town and every bag is an individual.

Starring in the new campaign alongside Edie this season, was Actor, Callum Turner who had also featured in a previous Burberry campaign. In 2014, Callum was named as one of BAFTA’s Breakthrough Brits; a partnership of BAFTA and Burberry that works to recognise and support the best of British new talent at the start of their careers.


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