As the leaves turn from green to brown, it’s the perfect time to tap into this season’s biggest eye makeup trend. ‘Off-duty’ beauty is trending for AW23, and the quickest way to achieve too-cool-to-care eye makeup is to switch out your black mascara for brown. A pared-down look for fall was all over the runways, from Altuzarra to Proenza Schouler, and Margot Robbie has been seen on the red carpet with brown mascara, too. Sold? Here’s more about the trend (and the best products to buy now).

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Why Brown Mascara?

Brown mascara is a more subtle and natural-looking alternative to black mascara, meaning it’s a great way to achieve the ‘cool girl’ beauty look that’s trending right now. It can help to define your lashes without looking too intense, and is a great option for those with fair skin or hair.

How Do You Wear Brown Mascara?

There are a few different ways to incorporate brown mascara into your makeup routine. For a subtle and natural look, apply brown mascara to your lashes without any other eye makeup. This is a great option for daytime or casual occasions, or to pull off AW23’s pared-back trend. Alternatively, team brown mascara with a brown or bronze eyeliner for a warm put-together look. This works beautifully with green or hazel eyes.

The Best Brown Mascaras

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