ROWE
knows...

MODERN MEN

WATCH
THE VIDEO...

Turn on the TV these days and you’ll see masculine men using skincare and makeup to build on what they’ve already got – dry skin and cracked lips just doesn’t cut it anymore! Working backstage on the Burberry Prorsum menswear show for years, I know how to groom men to give the appearance they have nothing on. Follow these tips to apply makeup the subtle way that is undetectable…

Grooming tip

Don’t use too much concealer under the eye, it makes it obvious you’re wearing makeup! Keep it super minimal so you can still see your skin.

Skincare…

Want great skin? You need to have a daily routine. Clean skin with the soap-free Vichy Homme Purifying Cleansing Gel – you’ll feel refreshed. Cleansing your skin is essential to avoid breakouts, and the light tube packaging is perfect for keeping in your gym bag. Protect and moisturise skin with the Dior Homme Dermo System range, which hydrates skin without it feeling greasy. The light texture and easy pump packaging of the Repairing Moisturizing Emulsion is great for everyday, whilst those with dry skin will like the soothing Regenerating Moisturizing Balm. Keep lips crack-free and kissable with the moisturising Kyoku Lip Fuel.

Makeup…

For an even complexion that looks natural, rub Face Stockholm Tinted Mineral Moisturizer SPF20 into the palms of your hands before applying like a moisturiser. For any problem areas, discreetly conceal with Givenchy Mister Light Correcting Pen – the light texture effectively covers and is easy to apply. If you like a healthy glow, sweep some Jean Paul Gaultier Monsieur Powder Bronzer over the face for a natural manly effect. To make a tanned effect look super natural, finish by placing a hot flannel over your face for 30 seconds to melt the makeup into your skin.