Modern Matte: New Liquid Lip Velvet

I’m so excited that Burberry’s new Liquid Lip Velvet launched last week! I used the Fawn Rose shade backstage at the show in September and I’ve been desperate to share the full shade range and stunning campaign images of gorgeous Iris Law with you all. Read on to get my backstage tips for achieving flawless results…

I love Burberry’s new Liquid Lip Velvet and campaign star, Iris Law has the perfect face for showing it off! Iris is a gorgeous girl inside and out; it was so much fun to work with her on the campaign. I love these candid behind the scenes clips, which accompany the main campaign images – they really capture Iris’ beauty and spirit.

APPLICATION_CAMPAIGN_SUPPORTING_SOCIAL_01
Image Credit @ Burberry by Angelo Pennetta

Burberry’s new Liquid Lip Velvet is the perfect matte lip product and already a firm staple in my kit. Unlike a lot of matte textures, which can be very drying and uncomfortable to wear, the Liquid Lip Velvet has a whipped cream texture, which has been specially formulated to give it a comfortable, lightweight feel on the lips with a velvet matte finish.

The formula is really highly pigmented, which means that you can use it to create a range of different looks – all with one product; you can just apply a small amount of the product lightly as a matte stain, or you can use the applicator wand to create an intense, statement lip look. If you want to achieve a very precise, high impact look, then use a lip definer to shape and perfect the lips, or if you prefer a softer lip line, then use a q-tip to lightly blur the edge of the lip line for a softer feel.

The Liquid Lip Velvet range comes in 14 shades so there’s truly something for everyone. There are 4 great Nude shades – a choice of nudes to suit every skintone, as well as a selection of fresh pinks and peaches, a choice of the ultimate red shades and also a range of modern, berry toned shades including Burberry’s classic Oxblood – the shade that Iris wears in the main campaign image.

Sienna Thomas Burberry Premiere
Sienna Miller for the premiere of Thomas Burberry

In November, when it was still a secret, I also used a prototype of the Liquid Lip Velvet in Oxblood on Sienna Miller for the premiere of Thomas Burberry and I was inundated with messages asking me to share the shade and details of the texture but I had to keep tight lipped until the launch. So now you know – the secret is finally out!

CAMPAIGN_SUPPORTING_SOCIAL_03
Image Credit @ Burberry by Angelo Pennetta

A bold matte statement lip always looks super cool with flawless, glowing skin and minimal eye makeup. For Iris on the campaign, I applied Burberry’s Skin Essentials to perfect her complexion and used Burberry’s Contour Pen to create a subtle, sculpted feel to her face and to add the illusion of shadow around her eyes. Make sure to show off your lip look with amazing skin using these backstage heroes – you can’t go wrong.

Burberry

Fresh Glow Fluid
BB Cream
Sheer Concealer
Contour Pen Medium
Eyebrow Definer
Nude Powder

The Shades

PRODUCT_CREATIVE_PACKSHOT_02_A

Burberry Liquid Lip Velvet is available in 14 shades: SHOP THEM HERE 

• Light Nude No.01
• Fawn No.05
• Fawn Rose No.09
• Dark Rosewood No.17
• Primrose No.21
• Peach No.25
• Bright Crimson No.29
• Magenta No.33
• Regiment Red No.37
• Military Red No.41
• Brilliant Violet No.45
• Bright Plum No.49
• Oxblood No.53
• Black Cherry No.57

CAMPAIGN_SUPPORTING_VISUAL_02_B
Image Credit @ Burberry by Angelo Pennetta