In the Season 5 premiere of Girls, I laughed out loud when Hannah defensively responded to Marnie’s overbearing wedding makeup artist who asked if she “even” wore makeup. Her response “Yes, I wear mascara every Saturday” struck a chord with me, because it’s become more and more common for me to save mascara application for the important meetings or dinner invitations only… every Saturday!
It often surprises people to learn I don’t wear that much makeup, but we have discussed this before. What I found so funny about this moment in Girls was the incorrigible honesty that Lena Dunham manages to portray in her characters by capturing these moments of our lives and reflecting them back to us on screen.
I thought Hannah’s statement was a significant one for the beauty industry. With the no-makeup-makeup trend having coincided with the impressive growth of the wellness industry, there is no escaping the fact that we are all more interested in looking like we don’t care, that we have a natural glow, further consolidated by the “dishevelled makeup” trends we saw on the AW16 runways. Our expectations of beauty are changing as we wear less and less makeup, or look to portray a dishevelled “I don’t care” attitude when we do.
Below are some of the ways this has manifested in beauty trends on the catwalk and off, as we all slowly embrace “wearing mascara every Saturday.”
Be sure to curl your eye lashes first, using an eye lash curler like this one from Shiseido.
Bold lips with a smudgy edge:
The look has been described as “worn in” like you’ve been kissing someone or have thrown on some lipstick after being out and about all day. It’s all about an imperfect lip line, created with a cue tip after applying a dark shade of lipstick.
Like the eye I did for the latest Burberry show, a little imperfect eyeliner, a little glitter, a little mascara. Don’t over think it.
Product: Burberry glitter, Effortless kohl eyeliner
For me the perfect shade for this is an almond or a light grey.
Flawless, glowing, amazing skin: